Identity guidelines

The Wayne State identity style guidelines are designed to bring unity, clarity and purpose to how we express that legacy across all marketing, merchandise and communications. They establish shared standards that ensure one clear, consistent voice that reflects our values, our ambition and our responsibility as a leading academic institution.

Consistent use of these guidelines across all institutional levels helps us present a cohesive identity that honors Wayne State’s history while positioning us for continued impact and growth. Together, we reinforce the excellence that defines Wayne State and ensure every message reflects who we are, what we stand for and why we continue to rise.